Ideas on Building Better Websites

In this article

• A website is rarely 'finished'. Buyer expectations move, browsers change and the way people find you shifts every year. The question is not whether your site is old — it is whether it still earns its place.
• Slow loading is the clearest signal. If your pages take more than three seconds on mobile data, a large share of visitors leave before they see anything. Compressed images, modern formats and a lean front end usually fix this.
• The second signal is mobile layout. Most traffic is mobile, yet many older sites simply shrink the desktop layout. Sections should be reorganised for small screens, not squeezed.